Hospitality Net

FEBRUARY 22, 2024

Travel advertising is most effective when you understand your audience — and that includes the complex journey today’s travelers take before booking. Knowing what influences them and when is a powerful part of a successful travel advertising strategy.

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Hospitality Net

FEBRUARY 21, 2024

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies.

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Hospitality Hospitality 68

Hospitality Net

DECEMBER 4, 2023

Travel marketers and advertisers have been hearing for the past few years about the sunsetting of third-party cookies.

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Hospitality Net

APRIL 17, 2023

Adagio is returning to the screens from April 13, with a new advertising campaign (with three films in French, English and German) directed by French communications agency Josiane to support the development of the Adagio brand in France and Europe.

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Hospitality Net

APRIL 19, 2023

Today, Scandic is launching a new communication concept, “Your friend in town”, along with the company’s first international advertising campaign since 2018. The concept is based on local knowledge and the personal service Scandic delivers at 270 hotels at 130 destinations and aims to create a more emotional brand for Scandic.

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Hospitality Net

FEBRUARY 12, 2024

In May 2022, Marriott International launched the Marriott Media Network, aiming to leverage its extensive customer data to offer targeted advertising opportunities to non-hotel marketers.

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Hospitality Net

OCTOBER 13, 2023

It’s no secret that smartphones are ubiquitous, and it’s part of our daily life. In 2023, more than 4.6 million people owned a smartphone, and it is projected that more than 5.1 million will own one by 2028.* While smartphone usage varies by person, it’s clear that hotel mobile marketing needs to be part of your strategy.

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Hospitality Net

APRIL 16, 2024

Cendyn, a global integrated hotel technology and services company, has announced the integration of its popular Digital Marketing Platform (DMP) with Google Search Ads.

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Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. By not investing in in-game advertising, QSR brands have (most likely without knowing) way underreached and underserved this customer segment. And it’s not trivial. And that’s my nugget in a wrap!

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Inventory Restaurant Management Restaurant Manager 180

Bill Marler

SEPTEMBER 28, 2023

Division 28 of Part B of the Food and Drug Regulations requires a manufacturer or importer to notify Health Canada’s Food Directorate in writing of their intention to sell or advertise for sale a novel food. It should be noted that in accordance with subsection B.28.002(1)

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FDA Purchasing 283

Wasserstrom

JUNE 25, 2018

Online advertising has become an important part of restaurant marketing. But research has shown that sometimes online restaurant marketing can actually benefit the advertiser’s competitors more than it helps the advertiser itself. […]. The post Advertise Your Restaurant Online?

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Restaurant Management Restaurant Manager 63

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

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Hospitality Net

APRIL 28, 2023

Whether you’re marketing a global hotel brand or a local bed and breakfast, every property shares the same goal: filling all their rooms. But when you have a limited hotel marketing budget, it can be difficult to determine how to best use your funds.

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Hospitality Net

APRIL 12, 2023

Travelers are shopping around more and that’s why your hotel’s visibility is essential when you’re trying to increase room bookings. This also presents hotels with a unique challenge: How do you balance budget constraints with getting in front of potential customers at the right time?

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NewPoint Marketing

APRIL 10, 2024

Consequently, the Newpoint Marketing team has put together this comprehensive exploration of the effectiveness of food advertising. Unlocking the Sales Potential of Food Ads: A Guide for Food Marketing Professionals Food ads are the best way to illustrate a brand’s message and potential to the target audience.

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NewPoint Marketing

NOVEMBER 29, 2023

The Evolution of The Food Ad Agency: From Roots to Revolution A good food ad agency will elevate brands across all channels—but it starts with the food industry, which is vibrant and ever-evolving and has always relied heavily on advertising to connect with consumers.

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Hospitality Net

MARCH 1, 2024

As digital media experts in the travel space, we know that getting your target audience’s attention is more complex than ever, with the variety of resources they turn to and the multiple ways that travelers engage with advertising across different channels along their purchasing journey.

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Purchasing 77

Total Food Service

DECEMBER 4, 2023

Click any advertisement to learn more. Advertisements The Total Food Service December 2023 Digital Issue features exclusive Q&A Interviews with influential chefs, hospitality trendsetters, and foodservice operators, as well as the latest foodservice industry news on products, trends, associations, and events.

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Food Service Food Service Campus Dining Commercial Kitchen 115

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Either way, don’t forget to advertise about your party partnership.

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Food and Beverage Food and Beverage 196

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

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Hospitality Hospitality Staffing 212

Hospitality Net

FEBRUARY 23, 2024

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous link). Actors like railway companies hired famous artists to create those posters.

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Hospitality Hospitality 77

Fast Casual

FEBRUARY 21, 2024

The authenticity and relatability of micro-influencers resonate with younger audiences on a personal level, fostering a connection that transcends traditional advertising.

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Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

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Modern Restaurant Management

NOVEMBER 8, 2023

Often, the gap between the kind of guest experiences being advertised is different from the experiences provided. Spending on a fancy marketing campaign does not guarantee success; it is an instrument to advertise your business, not to advertise what you cannot deliver. Marketing is not magic. So how do we close the gap?

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Staffing Food and Beverage Food and Beverage Food Supply 189

Hospitality Net

MAY 1, 2024

The research, based on a survey of 19,000 consumers across 12 countries highlights the issue of ‘information overload’, with 73% of consumers feeling inundated by too much choice and 75% saying they are bombarded by advertising, resulting in 74% abandoning purchases in the last three months of 2023.

Purchasing 77

Purchasing 77

NewPoint Marketing

DECEMBER 13, 2023

From the early days of simple advertisements to the complex digital campaigns of today, the evolution of food marketing is a testament […] The post Creative Food Marketing Agencies: Grow Brand Sales! appeared first on NewPoint Marketing.

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Food and Beverage Food and Beverage 95

NewPoint Marketing

OCTOBER 4, 2023

The Evolution of the Foodservice Ad Agency Decades before a foodservice ad agency existed, the foodservice industry, encompassing everything from local cafes to global restaurant chains, has seen significant changes in the ways businesses market and advertise to one another.

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Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. Positioning is key to job advertising.

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Food Service Food Service Staffing 189

Modern Restaurant Management

MAY 16, 2023

Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials.

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Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

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Inventory 189

Food Safety Magazine

DECEMBER 8, 2023

The lawsuits assert that the drink is not advertised as a dangerously caffeinated beverage. Panera Bread is facing wrongful death lawsuits after two customers in vulnerable populations suffered fatal cardiac events following the consumption of the chain’s Charged Lemonade drinks.

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Modern Restaurant Management

APRIL 25, 2022

More word-of-mouth advertising : Word-of-mouth advertising is one of the best and cost-effective forms of advertising that help businesses in promoting their offerings. If you can satisfy the needs and desires of your customers fully, they will do word-of-mouth advertising in return.

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Purchasing 218

Modern Restaurant Management

AUGUST 3, 2022

It's a natural feeling to want to be off to the races and immediately start advertising, but all this will do is make you spend quite a bit without a proper understanding of what your loyal followers are actually looking for.

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Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. It’s essential to adopt sound marketing strategies for your in-house food delivery business. Mention In-House Delivery on Your Site.

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Customer Service Customer Service 188

Total Food Service

OCTOBER 2, 2023

Click any advertisement to learn more. To learn about advertising opportunities, please visit our Advertise page. To hear more about advertising, please contact us at tfs@totalfood.com or use our contact page. Click the button above to view fullscreen. Click here for the Total Food Service archive.

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Food Service Food Service Commercial Kitchen Chef 91

Modern Restaurant Management

JANUARY 21, 2021

In the age of information, the average person is inundated with thousands of advertisements, memes, and informative materials each day. In such a fast-paced world, consumers don’t always have the time or attention span to type in a website URL or a phone number, per traditional means of advertising. Advertising Advantage.

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Customer Experience 139

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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Restaurant Management Restaurant Manager Purchasing 203