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Using TikTok Videos to Promote Your Restaurant

Modern Restaurant Management

From share-worthy photos on Instagram to restaurant reviews on Facebook, social media platforms determine how the restaurants engage with the masses. Yes, not all videos and media platforms are the same – this is a lesson worth knowing. The latest tool to make a splash on the social media scene is TikTok.

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How Did Brands Score in Super Bowl Advertising? (Podcast)

Modern Restaurant Management

Listen to a replay on how food ads did during the Super Bowl with Bob Kraut and Kevin Krim of EDO, which works with advertisers, agencies, and TV networks to drive better value for media investments. So much so, a company would have to buy 140 primetime spots to get the same results.” Krim shared some insights on Super Bowl ads.

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The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Modern Restaurant Management

Everyone from Burger King, to Chipotle, has rebranded at some point, and it often occurs in reaction to a change within the restaurant, the local area, or the customers. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

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Four Innovative Pandemic Restaurant Marketing Strategies That Need to Continue

Modern Restaurant Management

Restaurateurs took to social media en masse to spread their messages and capture their share of audience. Companies like Smashburger placed ease and convenience front and center for customers when the company rolled out meal kits for quarantine. Family Meal Packages. Updating Customer Rewards and Loyalty Programs.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Following our announcement that we carbon labeled our menu, Panera and Chipotle followed with something similar shortly after. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. With the proliferation of social media, it is understandable.

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Feed the Front Line, Small Brand, Big Heart and Seafood for Heroes

Modern Restaurant Management

mrus, Audible, 7shifts and SevenRooms, Checkers & Rally’s, Subway, Chipotle, Napa Seafood Foundation, Igloo, Bringg and Karbach Brewing Co. With Direct Delivery, restaurateurs will be able to: Increase online order profitability, driving commission-free orders from their website, email and social media channels.

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MRM Research Roundup: End-of-June 2021 Edition

Modern Restaurant Management

Eagle Trading Company – 258 Franklin St, Brooklyn, NY 11222. Four chains slip to a score of 77: Arby’s (down 3 percent), Chipotle Mexican Grill (down 4 percent), Dunkin’ (down 3 percent), and Papa John’s (down 1 percent). Knickerbocker Bagel – 367 Knickerbocker Ave, Brooklyn, NY 11237.