Social Media Matters More Than Ever
Hospitality Net
MARCH 13, 2025
In 2025, social media isnt just a toolits one of the main pillars of a hotels marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotels digital presence can make or break your bookings. The numbers dont liehotels leveraging social platforms see up to 20% more direct bookings each year.
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