In the world of foodservice, there’s a silent yet powerful player that spells the difference between being just another option and becoming an unforgettable experience: branding. As restaurants and catering operations strive to carve a niche in an increasingly competitive landscape, the tale of their success often revolves around a carefully crafted identity that resonates with their customers. Cambro provides the option of personalizing key products that can enable businesses to leave a lasting impression on every customer.
The Importance of Branding
At the most basic level, branding starts with choosing the colors, fonts and imagery that will communicate your brand’s identity. A distinct logo and consistent messaging with your clientele is the foundation it takes to turn satisfied customers into ambassadors for your services.
A strong brand doesn’t just stay in the minds of customers, it resides in their hearts. A distinctive logo and consistent brand identity ensure your culinary venture remains unforgettable. Strong branding efforts encourage recognition and recall among audiences. Taking these steps to make your establishment more memorable can be an impactful factor for customers.
Branding with Cambro
With more restaurant and catering options than ever before, it’s important to stand out from the crowd. Customizing Camtrays®, Delivery and Pizza GoBags® and Camtainers® with your logo establishes familiarity to promote brand loyalty. These products aren’t just functional; they’re the face of your brand, resonating with returning and potential customers in ways beyond mere utility.
Camtainers
For years, foodservice has relied on the durable and long-lasting Camtainer, maintaining beverages at optimal temperatures for at least four hours. Elevate its visual appeal and brand representation in two ways.
- Camtainer Covers: Cambro can embroider your logo on Camtainer Covers, which protect your equipment while promoting brand awareness.
- Wrapping: Dutch Bros. Coffee utilized a graphic design company called Visual EFX Signs & Graphics to wrap their Camtainer in a way that undoubtedly turns heads. This wrap can feature your brand colors, logo and any other visual messaging that is important to your business. When Dutch Bros. brings their branded coffee Camtainers to an event, they’re sure to keep their drinks hot and leave a lasting impression.
Pizza and Delivery GoBags
Cambro’s GoBags are durable, temperature-retentive and easy-to-clean. 
Designed to withstand the rigors of day and night use, GoBags are a popular option for pizza and food delivery services. During a time where third-party delivery services are prevalent, it’s important to emphasize that you own your delivery process. When someone asks your customers where they ordered their pizza, your branded bags pave the way for an instant connection.
“I was just going to order them plain, but then [my Cambro rep] told me that there was an option to personalize them. I decided, well, let’s just see how it looks, so I gave him a logo and I thought that the sample turned out really, really good. It just looks better. You got your name on it, it looks really good,” said Aaron “Bucky” Jaszewski, General Manager at Pizza Luce in Minnesota.
Camtrays
Utilize Cambro trays to leave a lasting impression in your cafeteria-style restaurant. What starts as “just a tray” transforms into an attractive, functional vessel for the mouthwatering meal in front of their eyes. 
Restaurants of all types can utilize Camtrays for branded merchandise. Amplify your brand with mini trays that can hold trinkets or large trays for customers to enjoy BBQ restaurant-style at home. When you put your logo on a tray, it transforms into a memorable keepsake for your customers to enjoy at home. Beyond an additional profit stream, these personalized items create a lasting connection, reinforcing brand importance and facilitating instant recognition. It’s a win-win!
Restaurants and catering services that are armed with Cambro’s customizable products gain an edge in a saturated market. Through tailored branding, elevate your dining experience and leave a mark on customers. From personalized Camtainers that are emblazoned with your logo to GoBags that elevate delivery, Cambro’s offerings are a canvas upon which restaurants can paint their unique story. Contact your local Cambro sales rep to find the best products to promote your brand.
ABOUT THE AUTHOR: SERINA GUERRERO IS A MARKETING INTERN AT CAMBRO.
